Coupang Inc. Chairman Kim Beom-seok / Provided by Coupang

In the wake of Coupang's massive data breach, class-action lawsuits are expected to proliferate both domestically and internationally.

 With Coupang acknowledging the compromise of approximately 33.7 million customer accounts, legal action is likely to be pursued against Coupang Inc., the company's U.S. headquarters.

 On Monday, industry sources reported that the law firm Dae Ryun announced its U.S. partner, SJKP, will hold a press conference at their Manhattan headquarters to announce plans for filing a punitive damages lawsuit against Coupang Inc. in U.S. courts.

 A Dae Ryun spokesperson stated that it will conduct a press conference at SJKP's headquarters on Tuesday at 3:30 a.m. Korean time. They intend to initiate legal proceedings against Coupang's headquarters and will disclose specific details about the lawsuit during the press conference.

 According to Dae Ryun, legal action against Coupang will be pursued concurrently in both South Korea and the United States. They explained that this lawsuit is open to both Korean-Americans and domestic customers. Since Coupang Inc. controls Coupang Co., Ltd., it aims is to hold them fully accountable. They've observed significant participation from Korean-Americans in this effort.

 Coupang Co., Ltd. (the Korean entity) is wholly owned by Coupang Inc., with Chairman Kim Beom-seok controlling over 74% of the voting rights.

 Previously, on November 29, Coupang confirmed the compromise of approximately 33.7 million customer accounts. On December 7, they reported that the investigation thus far indicates that the leaked information includes customer names, email addresses, delivery address books (containing names, phone numbers, addresses, and entrance codes for shared buildings), and some order details. They also noted that the National Police Agency has not found any evidence of secondary damage resulting from the leaked information to date.

In the wake of Coupang's massive data breach, class-action lawsuits are expected to prolif …

Coupang to pursue a class-action lawsuit against its U.S. headquarters... foreshadowing domestic and international lawsuits.