Baby DONT Cry is signaling more than a simple comeback with its new single "Replay," raising expectations for the group's next steps on the global stage.

The P NATION act released the digital single on November 4 and kicked off comeback promotions.

"Replay" is the group's first new music in about eight months, following "Bittersweet," the title track of its first extended play (EP), <em>AFTER CRY</em>, released in March. PSY, who heads P NATION, served as executive producer, and Crush contributed lyrics and composition.

The single also serves as the group's launch into Japan. "Replay" was released simultaneously in South Korea and Japan, with the Japanese-language version arriving first in Japan. That version is one of the double title tracks on the group's Japanese debut EP, <em>Daybreak/Replay -Japanese Version-</em>, due January 20 next year through Warner Music Japan.

Baby DONT Cry, which debuted in June last year with F Girl, has been preparing for a Japanese push from early on. The group's cute, upbeat charm, paired with the confident image it has projected through its music, fueled hopes that its appeal would translate in Japan. Its lineup, which includes Korean members Lee Hyun and Benny alongside Japanese members Mia and Kumi, has also bolstered its local debut.

After the group's debut, Kumi's standout part in F Girl, featuring the Japanese phrase "Kumi dayo," drew attention in Japan for its addictive hook. Following that response, the group appeared early this year on television (TV) Tokyo's terrestrial program Chochoonpa, where it met local fans for the first time.

Warner Music Japan, a major Japanese record label, has also thrown its weight behind the group. The label saw the group's potential for success and decided to support its activities in Japan.

Ahead of its Japanese debut on January 20, 2027, Baby DONT Cry is using "Replay" to make its presence felt once again among local fans. The group is offering fans in South Korea a fresh musical shift through its comeback, while giving Japanese fans an early introduction to its sound and identity, further lifting expectations for its global activities.

Baby DONT Cry met fans through music-show appearances during the first week of "Replay" promotions. The song is drawing praise and gaining traction by word of mouth, and its music video has surpassed 3.8 million views.

Baby DONT Cry is signaling more than a simple comeback with its new single "Replay," raisi …

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