Samsung Electronics has embarked on developing its own artificial intelligence (AI) chips for personal computers (PCs). The company aims to begin mass production next year, targeting the physical artificial intelligence (AI) market, including AI PCs and robots.

Samsung plans to expand its business beyond general-purpose chips, venturing into high-performance semiconductors for AI PCs and other physical AI products.

Industry sources revealed on the 9th that Samsung's System Large-Scale Integration (LSI) Division is developing an AI PC chip called Gaia, based on a 4nm (nanometer) process. The company has set a goal for mass production next year and has already supplied prototypes to global PC manufacturers for performance validation.

Gaia boasts an optimized structure for neural processing units (NPUs), specifically designed for AI computations.

With the introduction of Gaia, Samsung will broaden its system-on-chip (SoC) product line, complementing its mobile chip Exynos and marking its entry into the PC market.

This move signifies Samsung's return to the PC chip market after more than a decade. The tech giant previously dipped its toes into the PC space in 2012 by equipping Chromebooks with Exynos chips but withdrew from the market two years later.

Samsung Electronics has embarked on developing its own artificial intelligence (AI) chips …

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